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Marketing & Commercial
Strategy Analyst

Location

Montreal, Québec, Canada

Contract

Full Time

Remuneration

Based on profile and experience

ABOUT THE COMPANY

SPORTERA is an event company founded 13 years ago in Montreal. We are the creator of MUDGIRL, an obstacle race of less than 5 km, dedicated 100% to women, now present across North America and Europe. At MUDGIRL, we create unique sports experiences that foster participation, camaraderie, and self-surpassing. More than a race, it’s a celebration of feminine strength and team spirit.

OUR VALUES

✦  ENJOYMENT – Work with passion and good energy.

✦  RESPECT – Value every person and collaborate together.

✦  TEAM SPIRIT– Support each other to succeed.

✦  ENGAGEMENT – Give your best every day.

✦  CREATIVITY – Innovate and push our limits.

​

WE CAN. WE WILL. WE ARE.

More than a slogan — a state of mind.

THE ROLE

As part of an internal move, we are creating the role of Marketing & Commercial Strategy Analyst, entirely focused on commercial strategy and CRM. This person analyzes, recommends and guides commercial decisions: a strategy and analysis role, working in collaboration with several departments (marketing, communications, customer service).

RESPONSIBILITIES

Under the supervision of the Marketing Director:
 

Sales Strategy

  • Design and formalize the sales strategy (ticketing, subscriptions, groups, hospitality)

  • Identify growth levers: price segmentation, yield management, special offers, packages

  • Define commercial priorities by period (pre-season, match day, off-season) and translate them into action plans

  • Monitor competitive intelligence on pricing practices and revenue strategies in sports and events

 

Performance Analysis & Reporting

  • Continuously analyze sales performance (ticketing, CRM, distribution channels) and produce regular reports for the Marketing Director and Management

  • Build and maintain management dashboards (revenue KPIs, conversion rates, renewal rates, customer lifetime value)

  • Identify trends, anomalies and opportunities from data and formulate concrete recommendations

  • Produce post-event reports with sales and purchasing behavior analysis
     

CRM Management & Optimization

  • Drive the CRM strategy: segmentation, scoring, customer lifecycles, loyalty programs

  • Define CRM communication scenarios (acquisition, activation, retention, reactivation)

  • Ensure the quality and enrichment of the customer database (GDPR compliance, deduplication, completeness)

  • Monitor the effectiveness of CRM campaigns and report on them in dedicated reports
     

In collaboration with the Communications Manager and the Customer Service Manager:
 

Interface & Internal Coordination

  • Brief the Communications Manager on all requests related to commercial campaigns and activations, without handling their execution

  • Collaborate with the Marketing Director to align the sales strategy with the overall brand direction

  • Serve as the primary point of contact with ticketing providers, CRM platforms and analytics tools
     

Creative Collaboration & Marketing Offer Formulation

  • Work in close collaboration with the Communications Manager to design and formalize promotional offers: structure key messages, propose creative angles and ensure consistency between the commercial promise and content execution

  • Participate in the strategic setup of campaigns by ensuring alignment between sales objectives, offer positioning and communication materials produced by the Comms team

  • Contribute to the continuous improvement of the commercial messaging: adapt wording based on field feedback, campaign results and market trends
     

Customer Experience

  • Brief the Customer Service Manager on all actions to be carried out on the ticketing platform: event launches, promotional offers and any other necessary modifications

  • Work in close collaboration with the Customer Service Manager on the creation and update of operational resources: FAQs, support documents and guides for participants

  • Provide the Customer Service Manager with the information needed to ensure the update of response templates and optimization of automations on the FreshDesk platform
     

Secondary Tasks:

  • Participation in events (setup, animation, breakdown)

PROFILE

  • At least 3 years in a comparable role, ideally in sports, events or leisure

  • Bachelor's/Master's in marketing, business, data or a management school (CRM or revenue management focus)

  • Proficiency in CRM tools ( Klaviyo or similar)

  • Strong data skills (Excel or similar)

  • Autonomy, rigor, results-oriented mindset and comfort working cross-functionally, without direct hierarchical authority

  • Fluent French and English required : daily professional use, spoken and written
     

Assets (not required)

  • Experience in professional sports, events or leisure (major asset)

  • Good knowledge of ticketing tools

  • Proven experience in revenue or yield management

WHAT WE OFFER

  • The chance to build, from the ground up, the commercial strategy of a growing women's sports event

  • Real ownership of your scope, at the heart of commercial decisions

  • A close-knit, passionate team in a friendly working environment

  • Hybrid work schedule 

  • Benefits (PTO, Health insurance, 401k) 

  • Salary : To be defined 

HOW TO APPLY

Send your application by filling out the form at the bottom of the page 
Please mention the job title in your application.

The use of the masculine form in this document is solely intended to keep the text concise and implies no discrimination.

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